PROPHECY HOUSE

A LONG-DURATION CULTURAL HOLDING COMPANY.

WE BUILD, ACQUIRE, AND OWN BUSINESSES ACROSS FASHION, BEAUTY, AND ENTERTAINMENT—STRUCTURING CAPITAL, NARRATIVE, AND EXPERIENCE INTO A SINGLE SYSTEM DESIGNED TO ENDURE.

Emporio Armani SS24 For Prophecy House

OUR POSITION

OWNERSHIP OVER PARTICIPATION.

CONTINUITY OVER VELOCITY.

DISCIPLINE OVER EXPOSURE.

PROPHECY HOUSE DOES NOT DEPLOY CAPITAL TO FOLLOW CULTURE.

IT BUILDS AND HOLDS THE SYSTEMS THAT SHAPE IT.

OUR STRUCTURE

A CORPORATE HOLDING COMPANY WITH MAJORITY OR WHOLLY OWNED SUBSIDIARIES.

OPERATING ACROSS:

BEAUTY — RECURRING REVENUE, MARGIN, AND LONG-TERM EQUITY

FASHION — CULTURAL AUTHORITY, IDENTITY, AND SCARCITY

ENTERTAINMENT — FILM, FESTIVALS, AND IMMERSIVE CULTURAL INFRASTRUCTURE

ALL CAPITAL FLOWS THROUGH THE SYSTEM.

NOT AROUND IT.

OUR DOCTRINE

ARRIVAL
DISCERNMENT
CONTINUITY

THIS IS HOW WE DECIDE WHAT ENTERS THE SYSTEM—AND WHAT DOES NOT.